Expansion in die Vereinigten Arabischen Emirate und Südafrika im Mai

In the latest episode of the Deadly Dozen Podcast, Jason Curtis sits down with May, the co-founder of Deadly Dozen South Africa and the driving force behind the expansion into the UAE/GCC region. Together, they unpack their incredible journey of selling out races in South Africa, diving into the importance of community and culture in the fitness space. Plus, they discuss the upcoming shift in the UAE to an athlete-focused, race-first experience. Learn about the realities of scaling events across regions, how they are changing the approach in Dubai, and what lies ahead for Deadly Dozen as it continues to grow.